Well, well, well. Bet you never thought you’d see the #MeowsOnTheMoon, eh? Even if you might sometimes wish we were 238,900 miles away.
This summer we released our single “Friends on Benefits”. Now we’re hoping to “benefit” from our friends’ (that means your) generosity. Nah, that doesn’t work on any level, not even grammatically. It’s harder than you’d imagine to come up with a hook for one of these campaigns.
OK. I guess if you’re still reading this you’re already open to our sales pitch, so here goes. We want you to give us your money so we can make our third album. You’d be buying a present for the you that will exist in a few months time. Think of it as a sensible investment in your own future, like Japanese lessons, or an eyebrow tattoo.
Three years ago we ran our first successful Pledge campaign. It changed our lives in a tiny yet profound way, and dare we say it, made us grow up a bit. We went from recording on weekends with our mates to spending a week in reggae legend Prince Fatty’s studio. While we’re never going to spend months on the road, we’ve played big festivals and ventured far beyond the comfortable confines of Brighton. We can’t quit our day jobs, but we can brighten our lunch hours with an occasional post-office trip to post CDs to people we’ve never met in Tokyo, Paris, and Caracas.
You get the picture. It was a good thing for us, and (hopefully) for you the Pledgends.
We’re determined to make a similar evolutionary step with our new album.
While every musician everywhere, ever, is forced by convention to describe their upcoming or recently-released record as “the best thing we’ve ever done”, that also happens to be true on this occasion. We have the songs 80% of the way there, and are currently finishing them off in a blaze of creativity. We’ve got our signature ska/soul/garage mashups, but we’ve also got pure Motown and slow-burning epics. The bangers bang harder, the reggae is reggaeier (that’s probably not a word), the politics politickier (definitely not a word).
The elusive producer we’ve earmarked isn’t 100% confirmed, but we are close to securing someone exactly and equally amazing as Prince Fatty. Wink-wink, nudge-nudge and fingers crossed.
The delivery date is set some time in June. (Imagine an asterisk here and a note to the effect of circumstances within our control as CD turnaround times can be ridiculous but we will do everything in our power to send you your items as close to when you’d expect them as possible and not let things drag on and on for months and months like the recent pledge from our friend the genius lyricist and despicable reprobate Chas Palmer-Williams whose CDs were delayed long past the point of being funny and then back through being funny again and then not (but to be fair to him the album was eventually excellent (as we promise ours will be too)))
But that’s not all. Like a shit 80s cartoon attempting to disguise that it only exists to sell choking-hazard plastic robots to impressionable children by tacking on a “moral” at the end of the episode, we will donate 10% of our Pledge proceeds exceeding our target to Shelter (http://england.shelter.org.uk). Shelter helps millions of people every year struggling with bad housing or homelessness by providing advice, support and legal services so no one has to fight bad housing or homelessness on their own.
So, if you’re feeling the generous, festive mood – get involved. Let’s see if we can get the money to get the #MeowsOnTheMoon before Christmas!